ITB Asia 2024
ITB Asia is Asia’s largest business to business travel show where many deals are initiated and signed between buyers and sellers of travel related services and products. Tourism authorities, destination management companies, tour operators, airlines, hotels, travel technology companies all attend. It will be held at the Marina Bay Sands Convention Centre in Singapore in late October. I’m hoping to attend this year’s event, my first since 2019, again as a member of the media. My interest in the trade show lies mainly with the individual national tourism boards and with some of the DMCs. Especially if there are any new destinations, products and services that need media attention. Anything the travel consumer would find appealing and tour operators and travel agents would snap...
