Hotel Memberships and Newsletters; Their Value
Just recently one of the hotel chains based in South East Asia, Far East Hospitality, sent me an email with a discount voucher. It was a nice surprise. They valued me as a member, even though I haven’t been that loyal. My last stay with them was many years ago. It’s not because of their product, which is good, it’s just that I’ve stayed elsewhere during this time. Just after that stay I signed up to their loyalty programme and newsletter which I receive regularly and keeps me informed of their products, services, promotions and new hotels. This particular email was sent to all their members celebrating “Members’ Day”. A promotion they do every year during the month of May. A nice gesture for...
