Hilton HHonors Launches New Membership Cards

Hilton HHonors has introduced new membership cards showcasing well known landmarks in four countries: India, China, UK and the United States of America.

Perhaps views of some of their best hotels would have been better. Anyhow, what really matters to guests is that the name and number can be seen clearly. The rest is eye candy.

Not sure why they ditched the old design, which wasn’t bad, and connected the value of each status level to landmarks belonging to these four countries. Interesting the highest status level of Diamond has been assigned to the USA. Would we expect anything else with Hilton being an American company?

Physical loyalty cards are nice to have, but when they are too many they become a pain in the butt, literally. The old or current HHonors electronic version looked good on the iPhone app and in Wallet.