Tagged: loyalty

Hotel Memberships and Newsletters; Their Value

Just recently one of the hotel chains based in South East Asia, Far East Hospitality, sent me an email with a discount voucher. It was a nice surprise. They valued me as a member, even though I haven’t been that loyal. My last stay with them was many years ago. It’s not because of their product, which is good, it’s just that I’ve stayed elsewhere during this time. Just after that stay I signed up to their loyalty programme and newsletter which I receive regularly and keeps me informed of their products, services, promotions and new hotels. This particular email was sent to all their members celebrating “Members’ Day”. A promotion they do every year during the month of May. A nice gesture for...

Is Pursuing Status Worth It?

There are various perspectives to whether status is worth its weight…in Gold. It can be complicated. The simplest answer; does the individual see value in chasing status? Holding on to it is also a challenge. So the question beckons. Is it worth it?

Star Alliance Gold Status by Credit Card

With the launching last week of the HSBC Star Alliance credit card in Australia travellers now wanting gold status with a select group of Star Alliance airlines has become easier, well at least they have been given the option of spending their way to Star Alliance Gold, which for many may be the best or only way they’ll achieve this status. This is the first credit card of this kind awarding status with one of the airline alliances. It also seems Australia is the only country so far where this card has been issued, perhaps being used as a testing ground for future releases elsewhere. Is this just another card to add to your wallet and another dent in your credit rating? Now the...