Tagged: loyalty

Hotel Memberships and Newsletters; Their Value

Just recently one of the hotel chains based in South East Asia, Far East Hospitality, sent me an email with a discount voucher. It was a nice surprise. They valued me as a member, even though I haven’t been that loyal. My last stay with them was many years ago. It’s not because of their product, which is good, it’s just that I’ve stayed elsewhere during this time. Just after that stay I signed up to their loyalty programme and newsletter which I receive regularly and keeps me informed of their products, services, promotions and new hotels. This particular email was sent to all their members celebrating “Members’ Day”. A promotion they do every year during the month of May. A nice gesture for...

Is Pursuing Status Worth It?

Depends. There are several perspectives to this and it can get complicated. Let me explain. The occasional flyer Those that don’t fly often, mostly people going on holiday once a year (and rarely twice a year), wouldn’t muster enough miles or points to reach a status that allows the best perks, such as: priority listing, priority boarding, extra weight allowance, complimentary seat selection, lounge access, etc. The answer here is pretty straightforward. Not worth it. So what should the occasional flyer do? In my opinion they are better off chasing bargain priced flights and saving their money. If they want, they can purchase some of the perks associated with status, like: better seats, use of lounges and extra baggage allowance. The only perks they...

Star Alliance Gold Status by Credit Card

With the launching last week of the HSBC Star Alliance credit card in Australia travellers now wanting gold status with a select group of Star Alliance airlines has become easier, well at least they have been given the option of spending their way to Star Alliance Gold, which for many may be the best or only way they’ll achieve this status. This is the first credit card of this kind awarding status with one of the airline alliances. It also seems Australia is the only country so far where this card has been issued, perhaps being used as a testing ground for future releases elsewhere. Is this just another card to add to your wallet and another dent in your credit rating? Now the...